The Sad Truth About Cake Mix | Shrinkflation and what to do about it

Reupload from YouTuber: Alex Kojfman

I took a look into the shrinking sizes of cake mixes all because of one recipe I found that had an 18.25oz box of cake mix listed as an ingredient and it just didn't seem like those existed anymore... and I was right. Truth is, cake mix boxes have been shrinking over the last 35-40 years. Started off at 18.5oz then 18.25, and now all the way down to 13.25oz for some brands. This is shrinkflation. The way companies can shrink the product slowly without you the customer noticing. They keep the price the same and you get less product. And here I am...making a video on it because my curiosity got hold of me. Thanks for watching and if you can subscribe or leave a comment on what products you've noticed getting hit with shrinkflation - like which grocery item or product really bugs you now that it's a bit smaller?

Here's the up-mix recipe I mention in Part 3 solutions
1.5 cups (180g) AP Flour
1 cup (200g) white sugar
2 tsp baking powder
1/4 tsp baking soda
Mix well. Add 3oz or more to cake mix.

Stay tuned for part 2 where I experiment with all that up-mix I made.

Here are some of the links mentioned in my video.
Global cake mix sales: https://www.globenewswire.com/news-release/2024/03/28/2853806/0/en/Global-Cake-Mixes-Market-Size-To-Exceed-USD-2-19-Billion-By-2033-CAGR-Of-3-5.html

Adam Ragusea boxed vs real
https://www.youtube.com/watch?v=CZDFwqHkPec

Laura Shapiro's Something from the Oven book
https://www.amazon.com/Something-Oven-Reinventing-Dinner-America/dp/014303491X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.MN7DwX1859C8I4F2GXdr6atutGG8NAONvtJ03KyuTCtg77Nhiu7IxiS7eS4_eoGMA5xQpVETSr_Dv7mqQfkQ6FTLrdakpVsBDk7go76T13lJmeHMR1SIdGZWqFl98b1PFLf4v5fgdqIJvv6eQPgHTQ.owYQWYFBSGg3keVY3Db_RlTGCXiGwvhpgTLofrSfmlo&dib_tag=se&hvadid=580634770251&hvdev=c&hvlocphy=9030984&hvnetw=g&hvqmt=e&hvrand=15709150377330331571&hvtargid=kwd-444514655&hydadcr=22563_13493224&keywords=something+from+the+oven&qid=1730916786&s=books&sr=1-1