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SAP Festival 2019: Delivering a B2C experience in a B2B commerce

Ben Sharir
Ben Sharir - 18 Views
Published on 06 May 2021 / In Technology

In a digital world, customer experience is on the rise. B2B behaviour isn’t any different, with buyers expecting the same level of experience as within B2C. The rising competition made Arcelor realise this and step up their game.

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