The Lobby - USA, Episode 1: Covert War

“It’s psychological warfare”

In undercover footage seen in episode one, the Israel on Campus Coalition’s Jacob Baime admitted to coordinating with the Israeli ministry.

He described his approach as “modeled on General Stanley McChrystal’s counterinsurgency strategy in Iraq,” explaining that they “copied a lot from that strategy that has been working really well for us, actually.”

Although Baime seems confused about the country – the US general’s “counterinsurgency” effort was focused on Afghanistan, not Iraq – McChrystal’s strategy emphasizes “offensive information operations.”

In episode three, Baime explains how his organization applies this against “the anti-Israel people” by putting “up some anonymous website” along with targeted Facebook ads.
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