How Much Should You Spend On A Wedding Ring ?

How Much Should You Spend On A Wedding Ring ?

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So you’re thinking of posing the big question, but how much should you spend on that symbol of love?

Today we’re going to be taking a look at how much you should spend on a wedding ring. There’s a few things to keep in mind when buying a ring, so let’s jump right into it.


The “2-Month Salary” rule, how it started, and should you follow it

A lot of people like to follow the “2-month salary” rule. This basically states that how much you make in 2 months is how much you should spend on a wedding ring. But should you follow this? You may choose to, but it’s becoming less and less of the norm. This is because a lot of people are figuring out where the rule came from. In the 1930s, luxury jewelry giant De Beers launched a marketing campaign in an attempt to draw buyers during the Great Depression, using its famous now-slogan “A Diamond Is Forever”. This was used to depict their product as a priceless, timeless tradition. In the 1980s, De Beers started the “two months’ salary” campaign asking potential customers to connect the amount of money they were willing to spend to the worth of their relationship. So all in all, a lot of people still follow this rule, but just know that by doing so you are feeding a marketing campaign that has been around for nearly 40 years.

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