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Genericization of Brand Names (Part 1)

Rod Rios
Rod Rios - 121 Views
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Published on 13 Apr 2021 / In People and Blogs

In the business world a company risks something called genericization, which is when the public associates the brand name with the generic class of product itself.

On this "Quick Dive" (PART 1) is a list of ten famous brands that have become genericized, either formally or informally. While all of them have been trademarked at some point, a few of them have actually lost legal protection due to their name's widespread use and popularity.

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