Why Apple Wants Its Own Ad Monopoly

Apple is secretly monopolizing advertising on the iOS platform and is on the path of becoming one of the largest advertisers on the global mobile market.
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Sources

Apple Advertising Network: https://searchads.apple.com/
Apple Advertising Privacy Policy: https://support.apple.com/en-us/HT205223
Apple Privacy Policy: https://www.apple.com/legal/privacy/en-ww/
App Store privacy policy: https://developer.apple.com/app-store/user-privacy-and-data-use/


Apple's secret data sharing deal with Facebook https://www.nytimes.com/interactive/2018/06/03/technology/facebook-device-partners-users-friends-data.html
Apple's image scanning software:
https://www.businessinsider.com/apple-plans-software-scan-us-iphones-child-abuse-images-report-2021-8
https://www.nytimes.com/2021/08/05/technology/apple-iphones-privacy.html
https://www.nytimes.com/2021/08/18/technology/apple-child-abuse-tech-privacy.html
Apple dropped end-to-end encrypted iCloud https://www.reuters.com/article/us-apple-fbi-icloud-exclusive/exclusive-apple-dropped-plan-for-encrypting-backups-after-fbi-complained-sources-idUSKBN1ZK1CT
Google's response to Apple's IDFA change https://www.reuters.com/article/google-apple-int/google-to-stop-using-apple-tool-to-track-iphone-users-avoiding-new-pop-up-warning-idUSKBN29W1VM
Mozilla on IDFA https://blog.mozilla.org/en/internet-culture/mozilla-explains/turn-off-idfa-for-apps-apple-ios-14-5/
Apple's share on the mobile market https://digiday.com/marketing/ad-tech-is-girding-itself-for-the-loss-of-apples-idfa-heres-what-you-need-to-know/
https://finance.yahoo.com/news/global-mobile-advertising-market-2021-114300762.html
https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/
https://digiday.com/marketing/state-mobile-advertising/
Smartphone sales in decline:
https://www.cnet.com/tech/mobile/smartphone-sales-drop-20-in-q2-due-to-coronavirus-pandemic-analyst-says/
https://www.zdnet.com/article/as-smartphone-sales-decline-again-apple-may-have-a-few-lessons-to-learn-from-samsung-and-huawei/



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